By Tony Atherton
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Extra resources for 30 Minutes to Market Yourself (30 Minutes)
A born sales person would eat their heart out for an opportunity like that. Do not miss it even if you are nervous. Often you will get opportunities for one-toone conversations afterwards; use those as well. Opportunities to prepare and make presentations are relatively common. If you really want to you should be able to make several a year, and each one puts you in the limelight, so they do need to be good. Look to see what external opportunities there are, such as at conferences, professional meetings (national or local), sales presentations, and so on.
Suggest your name for . . a new project? Support your inclusion in . . a committee? Tell you about . . special tasks? Who can coach you in some special skill? 46 58 Promotion Motives Again, a word about ethics. What is your motive for looking for help like this? Is it to become a contributing member of a higher team so that you can use your talents more fully? Or is it to claw your way over others? We all `use' people to some degree but to what extent do we repay that use? Are you as willing to help as to be helped?
What new contracts and problems do they face? How will they approach them? Why has the new post been created? Match features to needs Mentally check how your knowledge, skills and attitudes/behaviours (such as dedication, motivation, etc) fit what is needed. Identify the key points in your mind. 61 63 30 Minutes . . To Market Yourself Sell the benefits Explain to the interviewer how your skills and experience provide what they are looking for. Relate to their problems by describing relevant achievements in your past and let them think about how similar successes could make life easier for them.
30 Minutes to Market Yourself (30 Minutes) by Tony Atherton